Anytime I sit down with a perspective client, then ask them what is the color scheme and look they want on their website, I get a look of panic. It is as if that is the one thing they did not consider.

The perspective clients usually can tell me the purpose of the website. If they are going to sell anything from the website, they can what and its’ price. When they start to pick out color scheme and shapes, it all looks good to them, but there is no consideration to the people they are trying to reach with their website.

We currently have three basic age groups, and three different social economic groups, in the United States. That makes nine unique sets of likes, dislikes, motivations and repulsions. Some are internet and computer savvy while others only use the internet on their cell phones.

Before a color scheme is chosen, the age range and the social economic strata of the targeted group needs to be determined. Then the colors, and symbols that are attractive to that targeted group needs to be selected. From there the website can start to be built.