Category Archives: Marketing

Blogoshere Report for 2010

This week Technorati came out with its’ annual report concerning the Blogoshere 2010. I just got through reading it. I am going to save it.

It is after Christmas we sit down with some of my associates to discuss the direction we are going to take in the next year. This year we are going to use this report as one of our points of discussion.

Until that time I wanted to share with you some highlights. These maybe things your may want to consider in making your plans in the coming year. Continue reading →

Content is King

Over the years, I have read and heard different marketing; supposed experts talk about what makes a good website or blog. At one time it was just the right domain name. Then it was SEO (Search Engine Optimization). Now everyone has admitted that it is not the fancy hype that attracts people and keeps them coming back. It is CONTENT!

While on vacation this past summer, we stopped in Baker, Oregon. It was there the local library was having a book sale. As strange as it may sound, my family would rather go to where a library is selling off books than to a parade. Anyway it was at that book sale I picked up a book for 10 cents. It was titled Soft Selling in a Hard World, by Jerry Vass. Continue reading →

PBI for The Shopping Nazi

Yesterday I wrote about our plans for 2010.  Today I am going to explain what we are going to do one of our blogs, TheShoppingNazi.com. Businesses in Boise Idaho are going to have a great opportunity to be a part of PBI (Promote by Investment) for TheShoppingNazi.com.

Promoting by Investing is not a new idea. What is new and exciting is how we will be doing it for TheShoppingNazi.

We will be using three power low cost medias. The internet has proven itself as a valuable means for spreading information about almost anything. Direct mail has long been proven as one of the most powerful of marketing tools. It can be used to reach new customers and stay in touch with existing customers. Social networking has become the backbone for many businesses rely on it to stay in touch with their customers.

Continue reading →

Promotion By Investment

Promote and InvestIn this past week, we saw Boise State University be the little school that should not of have won the Fiesta Bowl. In fact they won by the very same margin they should of have loss. ESPN and other major sport networks are now talking very strongly that Boise State should be rated either number one or number two. Many are saying that BSU is finally getting the respect they deserve.

Continue reading →